Latin Stars Set For 'Billboard en Concierto'

By Ayala Ben-Yehuda, L.A.

Latin music stars Luis Enrique, Jencarlos Canela, Xtreme, El Compa Chuy and Los Dareyes de la Sierra will perform at the inaugural Billboard Latin Music Concert Series "Billboard en Concierto", presented by State Farm and produced by Cardenas Marketing Network. The performing artists are all finalists for the Billboard Latin Music Awards, which will be broadcast live on Telemundo from Puerto Rico's Jose Miguel Agrelot Coliseum on April 29.

The series will kick-off with salsa star and Latin Grammy winner Luis Enrique, along with pop artist and telenovela star Canela, at the Fillmore in Miami Beach on April 7. Luis Enrique will be joined by urban bachata duo Xtreme at Chicago's V Live on April 8, Houston's Stereo Live on April 10, and New York's Nokia Theatre on April 15. Regional Mexican stars El Compa Chuy and Los Dareyes de la Sierra will play at Los Angeles' Conga Room April 17.

The Billboard Latin Music Concert Series is also sponsored by Corona, Western Union, Ritz, Goya, Time Warner, U.S. Cellular and American Airlines. Tickets to the concert series are available through sponsor promotions to consumers in each market. The giveaways will be advertised on local TV, radio, print and outdoor advertising.

"State Farm is proud to present the Billboard Concert Series to Latin Music fans around the US. This concert series further extends our title sponsorship of the State Farm Latin Billboard Awards on Telemundo and the passion the Hispanic audience has for music and these great artists," said Ed Gold, advertising director at State Farm.